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“We enjoyed another successful year at Hoag Library in no small part due to our relationship with Info Advantage. With the help of Johnathan and Linda we replaced many of our computers this year and have finally gotten all of our equipment onto a three year cycle for replacement. The installation of the new computers was handled in house knowing that if we needed help it was only a phone call away. Jeremiah was instrumental in helping us get all of the new equipment online and swapping out some other equipment with items that were at the end of life. Other times we have depended on Jacob to help us figure out why we were having problems. (an unknown power outage was one cause.) and he and Kris reset programs when we could not make successful updates. We were also unable to catalog new books when the dedicated computer went down. We sent the computer to IA , they performed “magic” and Jacob returned it and reinstalled it until our new computers came in.”
BETTY SUE MILLER
Director Hoag Library
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“I have been working with the Info Advantage team for a little over a year now as the IT Manager for VP Supply Corp. Words cannot describe the difference Info Advantage has made in my ability to do my job and protect our network and information assets. What started as a hardware vendor has now evolved into providing MSSP services to better protect our network – and we could not be happier with the quick return on investment this has given us. I would like to give a special shout-out to the members of the Info Advantage team who have not only done their job exceptionally well but have also mastered the soft skills and make me feel as though I can always reach out if we need them. Johnathan, Chris Chan, Chris McDonald, and Nick Wetherwax have been outstanding over the past year. With continued success like this VP Supply will have Info Advantage as a partner for many, many years to come!”
ADAM DEKRAMER
IT Manager VP Supply Corp
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CLINT SCHWAB
Durst Imaging / Rochester, NY
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With decades of hands-on experience across regulated and fast-moving industries, we understand the unique risks you face. Our deep industry expertise allows us to deliver cybersecurity-first, compliance-ready IT solutions tailored to your environment and built to protect what matters most.
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Smooth Talkers & Scotch Ale: Don’t Fall for the Phishing Trap
Welcome to Brews & Cyber Threats
In this new blog series from Info Advantage, we’re pairing five of today’s most dangerous cyber risks with five expertly crafted brews from Rohrbach Brewing Company here in Rochester. It’s a flavorful way to learn how to protect your business from the digital dangers lurking in your inbox, networks, and cloud platforms.
We’re kicking things off with one of the most common—and costly—cyber threats out there: phishing and social engineering.
Phishing & Social Engineering
Phishing attacks are fraudulent emails or messages designed to trick your team into taking an action, such as:
Clicking a malicious link
Downloading a dangerous attachment
Entering login credentials into a fake site
They work by playing on emotion, urgency, and trust. The message might look like it’s from a known vendor, a government agency, or even you. It may warn of a past-due invoice, an account suspension, or an urgent password reset.
For small businesses, phishing is especially dangerous because:
There is often less cybersecurity training compared to larger organizations
One mistake by one employee can lead to a full-blown breach
Many phishing attacks now use AI-generated text and deepfakes to appear more realistic
According to the FBI, phishing was the number one reported cybercrime in 2023, and it is only getting more sophisticated.
Info Advantage’s Advice: How to Avoid Getting Hooked
Don’t let a phishing attack catch your business off guard. We recommend:
Security Awareness Training – Educate employees on how to recognize and report suspicious messages
Email Filtering & Multi-Factor Authentication (MFA) – Block common phishing tactics and require more than just a password
Simulated Phishing Tests – Run regular “fake” phishing campaigns to reinforce training
Incident Response Plan – Have a clear playbook ready if someone clicks the wrong thing
Need help setting this up? Info Advantage can create and manage all of the above for your business.
Rohrbach Scotch Ale: Deceptively Smooth
Rich, malty, and deceptively smooth, Rohrbach’s Scotch Ale is a Rochester favorite. At first sip, it’s inviting and warm—just like a friendly email from someone you think you know. But, much like phishing, it delivers a punch you weren’t expecting.
This pairing works because both phishing attacks and Scotch Ale present themselves as something they’re not. You let your guard down, and the consequences hit hard.
Lesson: If it seems too smooth to be true, slow down and look closer.
Don’t Get Hooked—Get Ahead
Phishing might be subtle, but the damage it causes is anything but. Fortunately, awareness and the right tools can stop these scams in their tracks.
Would your team fall for a phishing attack? Book your free consultation with Info Advantage to evaluate your current risk and better protect your business and employees.
Next Week: Ransomware & Space Kitty
Next up in our Brews & Cyber Threats series: a bold IPA and an even bolder threat—ransomware.
Our Cybersecurity & Craft Beer Tasting Event is coming this October at Rohrbach Brewing Company. We’ll be sampling the beers from this series, talking security strategy, and raising a glass to safer business.
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