
















“We enjoyed another successful year at Hoag Library in no small part due to our relationship with Info Advantage. With the help of Johnathan and Linda we replaced many of our computers this year and have finally gotten all of our equipment onto a three year cycle for replacement. The installation of the new computers was handled in house knowing that if we needed help it was only a phone call away. Jeremiah was instrumental in helping us get all of the new equipment online and swapping out some other equipment with items that were at the end of life. Other times we have depended on Jacob to help us figure out why we were having problems. (an unknown power outage was one cause.) and he and Kris reset programs when we could not make successful updates. We were also unable to catalog new books when the dedicated computer went down. We sent the computer to IA , they performed “magic” and Jacob returned it and reinstalled it until our new computers came in.”

Director Hoag Library
“I have been working with the Info Advantage team for a little over a year now as the IT Manager for VP Supply Corp. Words cannot describe the difference Info Advantage has made in my ability to do my job and protect our network and information assets. What started as a hardware vendor has now evolved into providing MSSP services to better protect our network – and we could not be happier with the quick return on investment this has given us. I would like to give a special shout-out to the members of the Info Advantage team who have not only done their job exceptionally well but have also mastered the soft skills and make me feel as though I can always reach out if we need them. Johnathan, Chris Chan, Chris McDonald, and Nick Wetherwax have been outstanding over the past year. With continued success like this VP Supply will have Info Advantage as a partner for many, many years to come!”

IT Manager VP Supply Corp
“I have worked with Info Advantage over the past 12 years at a couple of companies. This year, Info Advantage helped me deploy a new VMWare / EMC environment for my current employer. During the selection process, they were very responsive with quote changes, responses to questions and updates explaining every aspect of the roll-out. They were very willing to take my current level of knowledge into consideration in the quoting process and their quotes were very competitive. Once awarded the project, Info Advantage proceeded very quickly to order and install the hardware in agreed time with on-hands training and system documentation for me. I would personally recommend Info Advantage for any project.”

Durst Imaging / Rochester, NY

We deliver managed IT services and cybersecurity solutions to Rochester Businesses that protect, ensure regulatory compliance, and minimize risk so you can operate with confidence and focus on what drives your success.

Scalable, seamless communication that boosts collaboration and keeps teams connected.

24/7 support, strong security, and cost-effective IT transforming your technology challenges into growth.

Stay resilient. Prevent data loss and downtime with expert support and advanced recovery.

Secure, scalable access to apps and data—anytime, anywhere—with built-in efficiency and cost savings.

Always-on threat detection and real-time human response to stop attacks before they spread.








With decades of hands-on experience across regulated and fast-moving industries, we understand the unique risks you face. Our deep industry expertise allows us to deliver cybersecurity-first, compliance-ready IT solutions tailored to your environment and built to protect what matters most.






With decades of hands-on experience across regulated and fast-moving industries, we understand the unique risks you face. Our deep industry expertise allows us to deliver cybersecurity-first, compliance-ready IT services tailored to your environment and built to protect what matters most.
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Moving to the Cloud? 5 Costly Mistakes SMBs Make - and How to Avoid Them
The cloud promises flexibility, scalability and predictable costs. But for many small and mid-sized businesses, a rushed or poorly planned migration delivers the opposite: higher bills, security gaps, frustrated employees and compliance risks.
At Info Advantage, we’ve seen the difference between cloud done right and cloud done wrong. These are the five most expensive mistakes SMBs make when moving to the cloud - and how to avoid them.
Mistake #1: “Lift and Shift” Without Optimization
Simply copying on-prem servers into the cloud feels safe - but it’s usually the most expensive approach.
Why it hurts:
Cloud resources are billed continuously. If servers run 24/7 but are only used part-time, you’re paying for wasted capacity.
Avoid it by:
Right-sizing resources based on actual usage
Shutting down dev/test environments after hours
Using cloud-native services instead of self-managed servers (like Microsoft 365 instead of an email server)
Bottom line: Optimize for how your business actually works, not how your servers used to.
Mistake #2: Ignoring Compliance and Data Regulations
Not all data can live just anywhere.
Healthcare, finance, government contracting and privacy laws like HIPAA, PCI-DSS and GDPR impose strict rules on how data is stored, accessed, and protected.
Avoid it by:
Identifying regulated data before migration
Choosing compliant cloud platforms
Implementing required controls like encryption, access logging, and proper agreements
Fixing compliance mistakes later costs far more than doing it right up front.
Mistake #3: Underestimating Internet & Bandwidth Needs
Once apps and files move to the cloud, your internet connection becomes mission-critical.
Common symptoms:
Slow file access
Laggy cloud apps
Dropped video calls
Employee frustration
Avoid it by:
Calculating bandwidth needs based on users, apps, and file sizes
Upgrading connectivity before migration
Adding redundancy so a single outage doesn’t halt operations
Mistake #4: Forgetting the Human Side of Change
Cloud migrations don’t fail technically - they fail when people aren’t prepared.
What goes wrong:
Productivity drops
Workarounds appear
Help desk tickets explode
Morale suffers
Avoid it by:
Communicating changes early and clearly
Training employees by role
Providing extra support during go-live
Phasing migrations instead of changing everything at once
Technology only delivers value when people know how to use it.
Mistake #5: Assuming the Cloud Provider Handles Security
Cloud security is a shared responsibility.
Your provider secures the infrastructure. You secure your data, users, permissions, and configurations.
Avoid costly breaches by:
Enabling multi-factor authentication
Using least-privilege access
Encrypting data
Monitoring activity
Training employees on cloud security risks
Many cloud breaches happen because security settings were misconfigured — not because the platform failed.
Is the Cloud Right for Your Business?
Cloud makes sense when you need flexibility, remote access, scalability, or predictable monthly costs. It may not be ideal if workloads are highly stable, internet access is limited, or legacy applications can’t move.
For many SMBs, a hybrid approach delivers the best balance.
The Info Advantage Approach
Successful cloud migration isn’t a weekend project. It’s a phased process that includes:
Assessment & planning
Quick wins (email, collaboration, storage)
Optimized application migration
Ongoing cost, performance and security tuning
Done right, cloud migration improves reliability, security, and business agility - without surprise costs.
The Takeaway
Most cloud failures come down to five avoidable mistakes:
No optimization
Missed compliance requirements
Insufficient connectivity
Poor user adoption
Misunderstood security responsibility
With the right planning and the right partner, the cloud becomes a growth tool - not an expensive lesson.
If you’re considering a move to the cloud, Info Advantage can help you do it strategically, securely and cost-effectively.