
















“We enjoyed another successful year at Hoag Library in no small part due to our relationship with Info Advantage. With the help of Johnathan and Linda we replaced many of our computers this year and have finally gotten all of our equipment onto a three year cycle for replacement. The installation of the new computers was handled in house knowing that if we needed help it was only a phone call away. Jeremiah was instrumental in helping us get all of the new equipment online and swapping out some other equipment with items that were at the end of life. Other times we have depended on Jacob to help us figure out why we were having problems. (an unknown power outage was one cause.) and he and Kris reset programs when we could not make successful updates. We were also unable to catalog new books when the dedicated computer went down. We sent the computer to IA , they performed “magic” and Jacob returned it and reinstalled it until our new computers came in.”

Director Hoag Library
“I have been working with the Info Advantage team for a little over a year now as the IT Manager for VP Supply Corp. Words cannot describe the difference Info Advantage has made in my ability to do my job and protect our network and information assets. What started as a hardware vendor has now evolved into providing MSSP services to better protect our network – and we could not be happier with the quick return on investment this has given us. I would like to give a special shout-out to the members of the Info Advantage team who have not only done their job exceptionally well but have also mastered the soft skills and make me feel as though I can always reach out if we need them. Johnathan, Chris Chan, Chris McDonald, and Nick Wetherwax have been outstanding over the past year. With continued success like this VP Supply will have Info Advantage as a partner for many, many years to come!”

IT Manager VP Supply Corp
“I have worked with Info Advantage over the past 12 years at a couple of companies. This year, Info Advantage helped me deploy a new VMWare / EMC environment for my current employer. During the selection process, they were very responsive with quote changes, responses to questions and updates explaining every aspect of the roll-out. They were very willing to take my current level of knowledge into consideration in the quoting process and their quotes were very competitive. Once awarded the project, Info Advantage proceeded very quickly to order and install the hardware in agreed time with on-hands training and system documentation for me. I would personally recommend Info Advantage for any project.”

Durst Imaging / Rochester, NY

We deliver managed IT services and cybersecurity solutions to Rochester Businesses that protect, ensure regulatory compliance, and minimize risk so you can operate with confidence and focus on what drives your success.

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With decades of hands-on experience across regulated and fast-moving industries, we understand the unique risks you face. Our deep industry expertise allows us to deliver cybersecurity-first, compliance-ready IT solutions tailored to your environment and built to protect what matters most.






With decades of hands-on experience across regulated and fast-moving industries, we understand the unique risks you face. Our deep industry expertise allows us to deliver cybersecurity-first, compliance-ready IT services tailored to your environment and built to protect what matters most.
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IT Predictions for 2027: What Small Businesses Should Watch
Technology headlines tend to focus on massive enterprises, billion-dollar AI investments and bleeding-edge innovation that feels far removed from day-to-day small business reality.
But the truth is this:
the biggest IT shifts over the next few years won’t come from flashy tools - they’ll come from pressure.
Pressure from insurers.
Pressure from compliance requirements.
Pressure from staffing shortages.
Pressure from rising costs and growing risk.
As we look toward 2027, small and mid-sized businesses (SMBs) that prepare early will find themselves far more secure, flexible, and cost-controlled than those forced to react later.
Here are the IT trends that will actually matter for SMBs - and why now is the time to start paying attention.
1. Cyber Insurance Pressure Will Continue to Rise
Cyber insurance is no longer a “nice to have.” For many businesses, it’s becoming mandatory - driven by customer requirements, regulatory expectations, and growing ransomware risk.
The challenge?
Insurance providers are raising the bar.
By 2027, insurers will expect:
Documented security policies
Enforced MFA across systems
Regular vulnerability assessments
Verified backups and recovery testing
Proven incident response plans
Businesses that can’t demonstrate these controls may face:
Higher premiums
Reduced coverage
Or denial altogether
The shift: Cyber insurance is no longer protection from weak security — it now demands strong security first.
2. Identity and Access Control Will Be Non-Negotiable
If there’s one area insurers, auditors, and attackers all focus on, it’s identity.
Passwords alone won’t cut it.
Shared accounts won’t be tolerated.
“Just in case” access will become a liability.
By 2027, expect identity and access management (IAM) to be a baseline requirement, not an advanced feature.
That includes:
Enforced multi-factor authentication (MFA)
Least-privilege access
Automated onboarding and offboarding
Visibility into who accessed what - and when
Why this matters for SMBs:
Most breaches don’t start with malware. They start with legitimate credentials that were misused, reused, or never removed.
3. AI Governance Will Matter More Than AI Tools
AI adoption is accelerating fast - and many SMBs are already using AI without realizing it (email tools, CRMs, customer support platforms, analytics).
What’s coming next isn’t just more AI - it’s governance.
By 2027, organizations will be expected to answer questions like:
What AI tools are we using?
What data do they access?
Where is that data stored?
Who approved their use?
How are outputs validated?
Regulators, insurers, and customers will care less about how advanced your AI is - and more about how responsibly it’s managed.
The risk: Shadow AI tools using sensitive data without oversight.
4. Cloud Costs Will Face Serious Scrutiny
For years, cloud services were sold as a cost saver.
In practice, many SMBs have discovered the opposite.
Unused licenses
Over-provisioned storage
Forgotten subscriptions
Legacy systems left running “just in case”
By 2027, cloud cost optimization will move from optional to essential.
Businesses will demand:
Clear visibility into cloud spend
Right-sized environments
Ongoing cost management
Strategic cloud planning - not just migration
The mindset shift: The cloud isn’t automatically cheaper - it’s only efficient when actively managed.
5. Skills Shortages Will Drive Managed Services Growth
The IT talent gap isn’t going away.
Qualified security professionals, cloud engineers, and compliance specialists are expensive, hard to find, and difficult to retain - especially for SMBs.
Over the next few years, more businesses will:
Outsource security monitoring
Rely on managed IT services
Partner with firms that bring both expertise and accountability
This isn’t about replacing internal teams - it’s about extending them.
Managed services will increasingly be seen as:
A risk reduction strategy
A cost control measure
A way to stay compliant without hiring full teams internally
Preparing Early Costs Less Than Reacting Later
None of these trends are about chasing buzzwords.
They’re about avoiding disruption, unexpected costs, and unnecessary risk.
The businesses that succeed in 2027 will be the ones that:
Strengthen fundamentals now
Build scalable, secure systems
Plan for pressure instead of scrambling under it
At Info Advantage, we help small and mid-sized businesses move from reactive IT to proactive strategy - aligning security, compliance, and technology with real business goals.
Whether you’re reviewing cyber insurance requirements, tightening access controls, managing cloud costs, or planning for AI responsibly, preparing early gives you options.
And options are always cheaper than emergencies.
If you’d like help evaluating where you stand - and what steps make sense next - we’re here to help.